Focus on content strategy, not on SEO.

As an SEO newbie, I was guilty of spending hours "doing" everything.

I would end the day feeling bad because I didn't complete a thing.

You see, in SEO, it's easy to spread yourself too thin.

Because there are always more things to do:

• Technical SEO
• Keyword Research
• Writing Articles
• Checking competitors
• Etc.

I'm not the best technical person or the best SEO writer, but I'm good at setting strategies and making things happen.

So I changed my mindset.

I started focusing on two things only:

• Strategies to get SEO traffic
• Strategies to convert that traffic

Working this way, I didn't waste time on tasks that would take me ages to complete.

Also, I organized a team to do the heavy lifting for me—just 1-2 people and a good content strategy.

​

Clarity > Everything else

The crucial part is clarifying your business—what you sell and to whom.

Who is the type of person who needs your solution? What message resonates with them? What solution do you need to offer?

Only by knowing this will your SEO be fruitful.

Once you know...

After clarifying your business, you can focus on the most important part of your SEO.

The content that is going to persuade your readers to buy from you.

You do so by focusing on the most relevant questions and concerns your potential client needs to address.

You start breaking down your topics according to your business.

Let's use a Dog Academy as an example.

You can list what your ideal client is looking for and then break that down topics for them under three types of content: Tofu, Bofu, and Mofu.

These are the stages in their buying journey.

Let me explain:

ToFU - Top of the Funnel (awareness)

This content is aiming at people that don't know about you. Your goal is to get your website seen and build trust. Informational content is the best to explain high-level problems.

The person doesn't know why their dog is biting at strangers and is looking to understand it better.

Example:

"Why Some Dogs Bite Strangers and How to Prevent It"

A blog explaining the common reasons dogs exhibit aggressive behavior towards strangers and offering basic prevention advice.

MoFu - Mid of the Funnel (consideration)

You can provide them with better explanations at this stage. Step-by-step guides, case studies, webinars, in-depth articles to help them know more.

The person doesn't know there's a solution yet: "How can I stop my dog from biting strangers?"

Example:

"How We Stopped 5 Chihuahuas from Biting Strangers in Our Dog Academy"

A detailed article showcasing successful examples of how your services helped solve the specific problem and/or how other can replicate it.

BoFu - Bottom of the Funnel (decision)

Searchers are looking for your brand or signals that you can actually solve their problems. Is the best time to sell, show proof and show how your solution works.

The person is ready to pay for your solution: "Dog Trainers Near Me"

Example:

"Join Our Dog Academy – 99% of Dogs Stop Biting Strangers with Our Training"

A simple form, or a complex one like a landing page or offer emphasizing results, including testimonials, social proof, and a clear call to action for signing up for your program.

Once you have a clear idea of the above, you can focus on the Topical Map.

What are the themes that you should cover to gain Topical Authority?

Go back to the content you can create and group them under an umbrella topic.

Only then can you start building your Topical Map.

But if you're still unsure of how to do it properly...

...I'm hosting The 7 Figures' Topical Map Templates Workshop next Monday.

• It's called the "7 Figures" for a reason I'll detail in my workshop
• This is the same process I used for all my projects and clients
• From this process, I derived 20+ websites that rank and cash! for me, without lifting a finger every month
• It's the same methodology that has allowed me to have a content team consisting of 10+ people without losing my mind

Come learn with me how to build your topical maps so that you can:

• Delegate to your writers
• Organize the website properly
• Gain Topical Authority

Where and When?
​Next Monday October 14th @ 2.30PM GMT (Europe) // 9.30AM EST (USA / Canada)

Price?
​$100

Does it include the recording?

Yes. Recording and resources are included for life if you buy before the deadline.

Guarantee
​If you do not get value from this, you can get your money back. Simply send me an email or message, and I’ll process a refund for you.
​
​How do I get a ticket?

1. ​Pay here​
2. You'll get the calendar invite

Feel free to reply if you have any questions. I respond to every single email I get.

See you in?

Flavio