Focused on SWAT SEO actions to propel your business upward and to the right
Riches Start at the Epicenter
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SEO is overwhelming. There are too many options:
Simplify things. Use the Epicenter as your guide. The Epicenter is your product or service. Imagine you own a pizza joint. You have a line of customers—are you sending them to your "pizza cooking classes"? No, you won't. You're selling pizza. Margarita or Pepperoni—take it or leave it. This is where you start, not on classes about healthy ingredients for pizza. The digital world is the same. For some reason, many start at the Periphery — they've been told is easier. But no, it is not. You don't start with "Top of Funnel" content—you start at the Epicenter. Example: Hotel SEO Core Offering: "Hotel in Paris city center" Then you expand:
Make the best possible work at the Epicenter because it’s your foundation—it's the DNA your site gets imprinted with. Topical Maps – A Practical Way Use your Topical Map as guidance. You start with your main topic ("Hotel in Paris city center") and then branch out: Editorial Content:
Programmatic Content:
Landing Pages:
Most people start at the Periphery and then realize they can't make money there. So, they move to the Epicenter and become rich. If you started in the Periphery—don't worry—you can still pivot and find success. And if you need help getting to the Epicenter, I got you. SEO Content Architecture Masterclass Join me in one week for an exclusive 90-minute masterclass where I reveal the exact content architecture that propelled my clients and own projects. In this session, you'll learn the strategies that have doubled traffic and jump-started SEO for many in just three months. You'll also receive lifetime access to the recording, a Topical Map Template, a Content Cluster Worksheet, and all masterclass materials. $100 per seat. Find out details and payment link here: See you next week! Flavio "Epicenter" Amiel |
SEO for growing Startups
Focused on SWAT SEO actions to propel your business upward and to the right
As many of you know, I'm aiming to get 120MM clicks for my clients, or 100% YoY growth this year. So I've been looking at ways to fix all the Organic Search attribution drama. And what I found is simple for most SaaS: if a startup is not paying close attention, the attribution will made to the payment gateway (stripe or paypal), so you need to configure it properly. If you already did the setup, you should be able to track the conversions. These are the screens I check the most in GA4....
The Rank Enhancement is a simple process to help you rank higher for content published in the past. The whole idea is to do a minimum effort to squeeze the most out of your SEO lemons. It's the best ROI I get for my clients. I explain a little bit what we've done for these clients in the following video: This is not impossible to streamline, but it's best done on a case by case basis. It uses different data points from Google Search Console, Analytics of any kind, rankings, and other...
Half of my clients open up the SEO conversation asking about freaking backlinks. "A few months ago I paid a guy 2,000 to place some backlinks, the DR is higher now, but not the traffic." "I paid 10K to these backlink builders but nothing happened" Of course you didn't get more traffic. You want to know why? Because most backlinks sellers are arbitraging on your need to rank, and 99% of them know NOTHING about SEO. I call them a SCAM, because when they are done by these ignorants they can...