Riches Start at the Epicenter

SEO is overwhelming.

There are too many options:

Simplify things.

Use the Epicenter as your guide.

The Epicenter is your product or service.

Imagine you own a pizza joint.

You have a line of customers—are you sending them to your "pizza cooking classes"?

No, you won't.

You're selling pizza. Margarita or Pepperoni—take it or leave it.

This is where you start, not on classes about healthy ingredients for pizza.

The digital world is the same.

For some reason, many start at the Periphery — they've been told is easier.

But no, it is not.

You don't start with "Top of Funnel" content—you start at the Epicenter.

Example: Hotel SEO

Core Offering: "Hotel in Paris city center"

Then you expand:

Make the best possible work at the Epicenter because it’s your foundation—it's the DNA your site gets imprinted with.

Topical Maps – A Practical Way

Use your Topical Map as guidance.

You start with your main topic ("Hotel in Paris city center") and then branch out:

Editorial Content:

Programmatic Content:

Landing Pages:

Most people start at the Periphery and then realize they can't make money there.

So, they move to the Epicenter and become rich.

If you started in the Periphery—don't worry—you can still pivot and find success.

And if you need help getting to the Epicenter, I got you.

SEO Content Architecture Masterclass

Join me in one week for an exclusive 90-minute masterclass where I reveal the exact content architecture that propelled my clients and own projects.

In this session, you'll learn the strategies that have doubled traffic and jump-started SEO for many in just three months.

You'll also receive lifetime access to the recording, a Topical Map Template, a Content Cluster Worksheet, and all masterclass materials.

$100 per seat.

Find out details and payment link here:

See you next week!

Flavio "Epicenter" Amiel

SEO for growing Startups