If you want to learn the basics of Topical Authority, you should know how to create a Semantic Network.

Let's see a 4-Step Guide to creating one with new and old content

Definition: a layer of machine-interpretable metadata so that computer programs can predictably derive new information (IEEE Computer society)

Example of a Health and Wellness Website​
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You run a website focused on health and wellness.

Your content ranges from nutrition and diets to exercise routines and mental health advice.
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How can you implement a Semantic Network here?
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​1. Identify Key Topics, Sub Topics and Their Relationships​
List out the major topics your website covers.
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Examples:

• Nutrition
• Exercise
• Mental Wellness
• Healthy Recipes
• Weight Loss

Could you determine the relationships between these topics and the future sub-topics?
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For example, nutrition is closely related to weight loss and healthy recipes.
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So they should be linked and/or clustered (both different).

Same for the content you publish. I'll explain.
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​2. Build relationships between Entities
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Don't forget to build the relationships between the "Core Entities", like Nutrition, in this case, and Weight Loss.

Also, when writing an article about a specific diet, say the "Mediterranean Diet," include two-way links within the content to related articles like "Heart-Healthy Recipes" or "Benefits of Olive Oil in Your Diet." Connect that to your Core Entities.
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3. Use Anchor Text Strategically
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Use descriptive anchor texts that naturally incorporate keywords and indicate the linked article's topic.

For example, instead of "click here," use "learn more about yoga for stress relief."
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4. Update Existing Content​
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Review older articles to find opportunities to link to newer content.
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For instance, an older post on "Home Workouts" could be updated to link to a newer article on "Setting Up a Home Gym." Connect to your Core Entity, in this case, "Exercise",
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The aim of a Semantic Network is to create a web of content where each article reinforces and builds upon others, enhancing Google's understanding of the site to gain further overall authority.

This interconnected content signals the depth and breadth of your site’s knowledge on the topic.
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