Focused on SWAT SEO actions to propel your business upward and to the right
Where focus goes, SEO grows
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“Where focus goes, energy flows. And where energy flows, whatever you're focusing on grows. In other words, your life is controlled by what you focus on.” — Tony Robbins Go to a gym session and then check your arm: the muscle it’s tense after a nice workout. Even if not visible to others, you can feel the growth, and it builds enough confidence in the process to go to the gym the next day. Work daily on your project for a few weeks, and you start getting more traffic, new leads, and more conversions. It happened to me. When I started SEO I had a black notebook with the pages I wanted to write, with strict deadlines that I followed. Ahem, that project I started in 2009 is still working and bringing me 120K in profits every year. So I wanted to test if this was going to work for anyone. And so I shared my knowledge with some friends. Two special cases come to mind: 1) ANDREA
2) DANIEL Daniel Noboa, a colleague from uni — In his own words, this is what happened: - The process was always the same. I’d help with the strategy, the structure and the content production planning. Then we start refining for every little opportunity I saw. Then they start asking based on their learnings. And suddenly they know SEO a lot better than they ever did. It's an interesting process because of the knowledge transfer. Some friends needed a few sessions, and others have stayed working with me for longer until they “unlocked” their SEO paths. As an SEO agency owner, I also helped and taught full-sized company teams building their SEO processes. It feels like magic. Join my next SEO Challenge to experience this SEO magic. Reply with "magic details" to get the full information. Doors open next week. Speak soon, |
SEO for growing Startups
Focused on SWAT SEO actions to propel your business upward and to the right
SEO is overwhelming. There are too many options: Keyword research Tech stack Technical setup Copywriting, etc. Simplify things. Use the Epicenter as your guide. The Epicenter is your product or service. Imagine you own a pizza joint. You have a line of customers—are you sending them to your "pizza cooking classes"? No, you won't. You're selling pizza. Margarita or Pepperoni—take it or leave it. This is where you start, not on classes about healthy ingredients for pizza. The digital world is...
As many of you know, I'm aiming to get 120MM clicks for my clients, or 100% YoY growth this year. So I've been looking at ways to fix all the Organic Search attribution drama. And what I found is simple for most SaaS: if a startup is not paying close attention, the attribution will made to the payment gateway (stripe or paypal), so you need to configure it properly. If you already did the setup, you should be able to track the conversions. These are the screens I check the most in GA4....
The Rank Enhancement is a simple process to help you rank higher for content published in the past. The whole idea is to do a minimum effort to squeeze the most out of your SEO lemons. It's the best ROI I get for my clients. I explain a little bit what we've done for these clients in the following video: This is not impossible to streamline, but it's best done on a case by case basis. It uses different data points from Google Search Console, Analytics of any kind, rankings, and other...