A company I worked with was acquired for $8MM. And it was the easiest, and fastest growing SEO I've done up until that moment. The company was a holding of two hot SaaS businesses that you've probably heard of: Tweet Hunter and Taplio. I still remember that spring day of 2022, I got lucky when Tibo (the owner) asked me for help with their SEO. I sent him a proposal over a Google Doc, he said "ok let's do it" in typical Tibo's way, and off we went! Thanks for the trust, Tibo! When I got into...

Most startups treat content like confetti—throw enough pieces in the air and hope something magical happens. They publish daily (AI, or real, doesn't matter) and then wonder why their traffic flatlines after months of "consistent" effort. Here's what they're missing: 👏 s 👏 truc 👏ture. Or better said: proper structure. The Blog Blasting Trap I see this pattern everywhere: Monday: "10 Marketing Tips for SaaS" Wednesday: "AI Tools Every Founder Needs" Friday: "Best Productivity Apps in 2025"...

SEO is overwhelming. There are too many options: Keyword research Tech stack Technical setup Copywriting, etc. Simplify things. Use the Epicenter as your guide. The Epicenter is your product or service. Imagine you own a pizza joint. You have a line of customers—are you sending them to your "pizza cooking classes"? No, you won't. You're selling pizza. Margarita or Pepperoni—take it or leave it. This is where you start, not on classes about healthy ingredients for pizza. The digital world is...