Good morning! Welcome to our new format. This is WIP, so expect some changes while I make it as useful as possible. But before we continue, a reminder. There's no substitute for good SEO: These are the top SEO + Marketing Insights I found last week: Google just upgraded Search Console with AI You can now request a report, and it generates instantly.Useful but still has limitations. It’s always better to double-check.Read more here. Google Links AI Overviews to AI Mode Google is testing a new...

Last night I went to a fancy restaurant for dinner. I was excited because they served the wine using a device that extracts the wine without opening the bottle. —it uses a needle to extract the wine, so it doesn't oxidize— With this device, restaurants can make more money selling expensive wine by the glass. Consumers also benefit, they get amazing wine without needing to pay a full bottle. And they make it easier for you to get a hangover with great wine. (which is my case today) My...

SEO means "Search Engine Optimization", but what most people miss is the "Optimization" part. What it looks like in real life: before you publish a new page, you want the ones ranking to go higher. I call this process "Rank Enhancement". It works like this: If you’ve been publishing content for a while. you might be one step away from explosive growth. I’m not kidding—I’ve seen it happen over and over. The Secret? "Rank Enhancement." Real Life Example from last year 2xing this client in 3...