Focused on SWAT SEO actions to propel your business upward and to the right
Doubling traffic in 3 weeks (Rank Enhancement)
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SEO means "Search Engine Optimization", but what most people miss is the "Optimization" part. What it looks like in real life: before you publish a new page, you want the ones ranking to go higher. I call this process "Rank Enhancement". It works like this: If you’ve been publishing content for a while. you might be one step away from explosive growth. I’m not kidding—I’ve seen it happen over and over. The Secret? "Rank Enhancement." Real Life Example from last year The idea is to uncover growth by optimizing signals from your site. Here’s the formula:
These are a few questions you can ask yourself when assessing a Rank Enhacement process: Is your technical SEO good? Is your site loading fast? Is it 100% on performance according to Chrome's Lighthouse Fast? What are your top 10 pages? Are they getting enough internal links? Did you build backlinks? Are you lifting other keywords using these top 10 pages? CTAs? Are you using those across the board? Are they customized to each page? Is there a presentation/solution angle you could use on different use cases? What does your Google Search Console show? Are there keywords with many impressions but no clicks? Is your CTR good? What about your Meta Titles and Meta Descriptions? Could they be better? Once you answer all these questions, you build your own framework to optimize under your hypothesis. Example - Say you have 5 money pages ranking in the top 20-50 range (you can do the same for AI mentions too, with the whole query fan out stuff) You build a plan to "pull them" to the top 10:
Then, you build the framework for your team to operate. It can be a simple Google Sheet with the process your knowledgeable SEO person could follow. Example: Once you get a methodology ready, you can either follow through or just delegate to someone else. P.S. I've taught this in a workshop that I bundled amongst other 6 to help you rank higher. (The sheet is included) This works great for agency owners and site owners looking for further growth. Check the bundle here: https://fba.gumroad.com/l/seogrowthbundle (Page won't work in 9 days.) |
SEO for growing Startups
Focused on SWAT SEO actions to propel your business upward and to the right
Bold claim? Maybe. But after 15+ years doing SEO and helping startups like Tweet Hunter, Taplio, and Submagic scale their organic traffic, I know exactly what it takes. The problem is that most businesses are doing too much of the wrong stuff and not enough of the right stuff. Here’s the exact 7-step playbook I’d run on any project, from day one. 1) Build (or rebuild) a topical authority map first Before writing a single word, map out every cluster the business needs to own. You guys know I’m...
—Sorry guys, this was supposed to be sent yesterday, but I discovered today it was left on draft!— Hey! Day 13. Time to write the damn content piece now. #13. Follow the Brief instructions and WRITE! If you ran the Blog prompt from Friday, you've got something like this sitting in your AI or doc: An SEO title and meta A full H2 structure with word counts Internal link placements already mapped A FAQ section A conclusion direction Something similar to this: Action Now, what you want to do is...
Good morning! Welcome to our new format. This is WIP, so expect some changes while I make it as useful as possible. But before we continue, a reminder. There's no substitute for good SEO: These are the top SEO + Marketing Insights I found last week: Google just upgraded Search Console with AI You can now request a report, and it generates instantly.Useful but still has limitations. It’s always better to double-check.Read more here. Google Links AI Overviews to AI Mode Google is testing a new...