Focused on SWAT SEO actions to propel your business upward and to the right
Ecosystem Over Keywords
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A company I worked with was acquired for $8MM. And it was the easiest, and fastest growing SEO I've done up until that moment. The company was a holding of two hot SaaS businesses that you've probably heard of: Tweet Hunter and Taplio. I still remember that spring day of 2022, I got lucky when Tibo (the owner) asked me for help with their SEO. I sent him a proposal over a Google Doc, he said "ok let's do it" in typical Tibo's way, and off we went! When I got into their Slack I was blown away by all the high profile people that were in there. Even though I was running my SEO agency alone, I got them to rank crazy high in no time. Tweet Hunter had an impressive number of articles and programmatic SEO that wasn't doing much. They had a complex way to upload content, but was almost impossible to increase content velocity because of it. Their content wasn't connected, and definitely wasn't shooting at becoming a Topical Authority. The rest, they had it:
So we've fixed their content structure, checked all the internal linking, increased content velocity and started experimenting with the famous "Free Tools"— which then became a standard in the SaaS industry. When Tweet Hunter started flying we had a refined proven way to do their SEO. It was repeatable, scalable, and best of all, it created an ecosystem for the users to thrive. The nwe tried doing the same for their other SaaS. Taplio went from 0 to 100,000s visitors per month in 4-5 months. Two years later, these two projects were sold by $8,000,000. Crazy! Since then I recommend the same to every Startup we work with: Don't be a Keyword Collector. Be an Ecosystem Builder. --- The $100K Agency Workshop I'm hosting a workshop explaining how I went from a few grands to $100K and beyond with a proper lead generation system. And how I'm building my own ecosystem so that sales are taken care for me while I sleep. What channels I use. How I work with clients. And much more. Reply with "Agency" and I'll send you the details. |
SEO for growing Startups
Focused on SWAT SEO actions to propel your business upward and to the right
Bold claim? Maybe. But after 15+ years doing SEO and helping startups like Tweet Hunter, Taplio, and Submagic scale their organic traffic, I know exactly what it takes. The problem is that most businesses are doing too much of the wrong stuff and not enough of the right stuff. Here’s the exact 7-step playbook I’d run on any project, from day one. 1) Build (or rebuild) a topical authority map first Before writing a single word, map out every cluster the business needs to own. You guys know I’m...
—Sorry guys, this was supposed to be sent yesterday, but I discovered today it was left on draft!— Hey! Day 13. Time to write the damn content piece now. #13. Follow the Brief instructions and WRITE! If you ran the Blog prompt from Friday, you've got something like this sitting in your AI or doc: An SEO title and meta A full H2 structure with word counts Internal link placements already mapped A FAQ section A conclusion direction Something similar to this: Action Now, what you want to do is...
Good morning! Welcome to our new format. This is WIP, so expect some changes while I make it as useful as possible. But before we continue, a reminder. There's no substitute for good SEO: These are the top SEO + Marketing Insights I found last week: Google just upgraded Search Console with AI You can now request a report, and it generates instantly.Useful but still has limitations. It’s always better to double-check.Read more here. Google Links AI Overviews to AI Mode Google is testing a new...