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Rank & Cash: How To Get Your Brand, Services or Product In Front Of Buyers

I'm Flavio. I do SEO for my own sites and for clients, and I write down what's working right now on Google and in AI search. Plain English, real screenshots, stuff you can try the same day.

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3,300+readers
1MGoogle clicks on one site
MondaysThe SEO Gist
What lands in your inbox

Fewer theories, more "here's what I did".

Every email is something I've tried on a real site. Some weeks that's a Google update, some weeks it's a Claude skill that saved me ten hours.

Every Monday

The SEO Gist

Google updates, AI search news and the few links worth your time, plus my take on what you should actually do about them.

Teardowns

Traffic drops and recoveries

Real sites and real charts. Like the time one of mine lost 60% of its Google traffic, and the steps I used to get it back.

AI SEO

Getting cited by ChatGPT and friends

The prompts, Claude skills and setups I use so AI assistants mention my sites, and how long it takes to see it work.

Free stuff

Claude Skills, Custom GPTs and checklists

I give away the tools I build for my own work: Claude Skills, Custom GPTs, prompts, backlink lists and audit checklists. In September readers got a list of 138 free backlinks.

Why listen to me

That 1M badge is real.

Google sent it when one of my sites passed a million clicks from Search. I run a network of travel guides that live or die by Google, so I test things on my own traffic before I tell anyone else to try them.

The newsletter is where those tests end up, the wins and the flops.

Google Search Impact badge showing 1M clicks
Screenshot: Google Search Console, Flavio Amiel's account
Recent issues

A taste of what you've missed.

Subject lines from the last few weeks, straight from the archive.

Flavio Amiel hiking
Photo: Flavio Amiel
Who's writing

Hi, I'm Flavio.

I'm an AI SEO consultant living in Porto, Portugal. On flavioamiel.com I sell my paid Claude Skills and SEO kits. I run SWAT SEO, where I help companies grow organic traffic, and I'm building Roborank, an AI agent that reads your Search Console data and fixes what's holding your pages back.

I also run my own travel sites, which is where I learned most of this the hard way. When something works there, it goes in the newsletter.

Questions

Before you sign up

How often will you email me?

Two or three times a week. The SEO Gist goes out on Mondays, and the rest go out when I have something worth sending.

Is it really free?

Yes. Now and then I mention one of my own tools or a paid offer. You can skip those, the rest of the email still stands on its own.

Do I need to be an SEO expert?

No. If you have a website and you've opened Google Search Console at least once, you'll follow along fine. I explain the rest as I go.

What if I want out?

There's an unsubscribe link at the bottom of every email. One click and you're gone, no hard feelings.

The next one goes out soon

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Free, short, and written by someone who opens Search Console before breakfast.

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